One production, cut into a campaign kit.
We write concepts for your product on paper. You pick one, we produce it once, and every asset in the kit is cut from that production.
How a campaign runs
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01
Concept
3 to 5 concepts
We write them for your product, on paper. You choose one and approve it in writing. Nothing is produced before that.
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02
Production
One production
We produce the concept you approved, once. The hero film is vertical, 9:16.
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03
Kit
8 to 12 assets
Every asset is cut from that same production. No second shoot.
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04
Report
Day 30
Views, retention, share rate, cost per view on the paid cut and how the three hooks compared, with a recommendation for the next wave.
What’s in the kit
8 to 12 assets, all cut from the one production.
- 3HooksThree different first three seconds.
- 2EndingsOne with a product end card, one without.
- 2Gameplay sequencesSo you don’t burn the same shot on two placements.
- 1Organic cutFor your main account. It doesn’t look like an ad.
- 1Paid cutFormatted for Meta and TikTok ads, inside the safe zones.
Delivered in 9:16, 1:1 and 16:9. The hero film is vertical.
Rights and terms
| Paid usage | 6 monthsOn every channel. The term can be extended. |
|---|---|
| Exclusivity | Your categoryFor the whole usage term. |
| What you get | The finished film and its usage rightsFor the usage term. Licensed music and stock footage stay with their owners. Project files aren’t part of the delivery. |
| Rights record | One pageWhere every element comes from and under which license, for your legal team. |
| Revisions | 2 roundsConsolidated feedback on the film. |
| Delivery | 10 to 15 business daysAfter you approve the concept in writing. |
| Payment | Half, then halfHalf at signature, half on delivery before the final files. Previews carry a watermark until then. |
| AI disclosure | In the contractA disclosure clause is part of every contract. |
Questions before a brief
- Do you guarantee views?
- No. Nobody can promise what a feed will do. You buy the concept, the assets and the rights, and the report at day 30 shows what happened.
- Will people know it’s AI?
- Yes. Every film we make ships labeled as AI.
- Does our product look like our product?
- Yes. It keeps its real shape and logo. We build the scene around it.
- Can we choose the place?
- Yes. If you already have one in mind, put it in the brief. If not, the concepts will suggest a few.
- What if we want changes?
- Two rounds of consolidated revisions are included. A change outside the approved concept is quoted as a change order.
- What does it cost?
- It depends on the product, the rights and the exclusivity. Send a brief and we’ll quote on a call.